The Campaign

How to make Samsung Galaxy Tab outstand among many tablets with different brands? SNS is a good tool, but too many brands use SNS which cannot attract user’s attention efficiently. Therefore, it needs a new SNS method which can open user’s eyes hugely. Samsung holds an integrated event to build a new SNS method. Through the event, users can make marvelous impression with Galaxy Tab Brand. As the result, more than 1 million netizens joined the event and collected 1.25 million reasons to why you love Galaxy Tab. Apps was downloaded for 750 thousand times.

Success of the Campaign

1 million netizens joined into 'Tab Hunter' campaign and the collection of 'the reason of loving Tab' has reached 1.25 million pieces. The related APP was downloaded for 750 thousand times.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

To implement the campaign efficiently, we use the media with different aims. For broad coverage of information, we choose Sina, Tencent, Neteasy, Sohu etc.; for the SNS interactive event, we use QQ and Renren medias; for focus on some certain regions, we use region focusing media; for focus on targets, we use focusing rich media. Meanwhile, the offline magazine and TV spread the online campaign news in order to catch more eyes on it.