| Title | BENCHINGKO |
| Brand | SUYEN CORPORATION |
| Product / Service | BENCH |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Melvin Mangada | Tbwa\santiago Mangada Puno | Executive Creative Director and Creative Director |
| Marci Reyes | Tequila Manila | Executive Creative Director |
| Manuel Villafania | Tbwa\santiago Mangada Puno | Creative Director |
| Joey Tiempo | Tbwa\santiago Mangada Puno | Creative Director |
| Alfredo Silao | Tbwa\santiago Mangada Puno | Associate Creative Director |
| Nolan Fabular | Tequila Manila | Art Director |
| John Ed De Vera | Tequila Manila | Art Director |
| Abi Capa | Tbwa\santiago Mangada Puno | Art Director |
| Cj De Silva | Tequila Manila | Art Director |
| Sunny Lucero | Tbwa\santiago Mangada Puno | Broadcast Producer |
| Francis Bagnes | Tbwa\santiago Mangada Puno | Producer |
| Rj Galang | Tbwa\santiago Mangada Puno | Producer |
| Portia Catuira | Tbwa\santiago Mangada Puno | Managing Director |
| Kathy Cosico | Tbwa\santiago Mangada Puno | Account Director |
| Pam Ignacio | Tbwa\santiago Mangada Puno | Account Supervisor |
| Marishka David | Tbwa\santiago Mangada Puno | Account Director |
| Dwight Santos | Tbwa\santiago Mangada Puno | Senior Digital Producer |
| Ruben Maguera | Tequila Manila | Data Base Manager |
| Dianne Madamba | Tequila Manila | Front End Engineer |
| Dennis Carlos | Tbwa\santiago Mangada Puno | Print Producer |
For 25 years, Bench, the Philippines' biggest fashion brand, wanted to offer the world something more than clothes. From a brand of outfits, we launched a movie outfit. On it's 25th Anniversary, Bench created Benchingko Films. Benchingko is a colloquial Filipino term for 25.
The buzz about Benchingko was heard across Twitter, Facebook and blogs. The films were avidly followed by the showbiz-hungry press. Resulting to 5 million pesos worth of media impression and 1 million ombined views. By creating movies inspired by the Filipino way of life, Bench finds its rightful place in pop culture, transforming itself from a clothing brand to a true Philippine icon.
We wove the Bench into the fabric of everyday life through movies that Filipinos love. Covering different film genres, the Benchingko digital films spotlight the people that Bench has clothed for 25 years: the Filipino people. Top-billed by Bench models, the biggest stars in Philippine cinema, the films are shown online for free viewing and sharing. Bench billboards were transformed into movie billboards. The films were launched in a star-studded premiere. The Facebook fan page counted down to each film showing.