The Campaign

Pepsi partnered with MyShelter Foundation on the Liter of Light project, to continue the campaign ‘Change Is Good’. The project lit up a community with the installation of over 20,000 solar bulbs made from old plastic bottles, water and bleach.

Success of the Campaign

Over 10,000 volunteers gathered, 20,000 bulbs installed, 46,666 lives brightened. The project was recognized at the 2012 PepsiCo Global Performance with Purpose Awards. It also gained the support of the Philippine government and was specially commended at the 2011 World Climate Conference. It was covered by BBC, NHK and other networks, and presented at TED X in Dubai and Mumbai. The project is now being spread in Kenya, Uganda, Indonesia, Vietnam, Mumbai and Colombia.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

Together with MyShelter Foundation, Pepsi helped create a low-cost, carbon-free lighting solution using old plastic bottles, water and bleach. Solar bottle lights are installed on roofs to refract sunlight into 55W of light. The brand has installed over 20,000 lights through a combination of volunteer action, online donations and direct sponsorship. To spread the project, Pepsi helped establish a center to train volunteers and educate companies, schools and people on how to create and install lights. A city of lights, wherein every home is lit by at least 2 bottle bulbs, was also created. It is the model city that shows the effectivity of bulbs in reducing power consumption and carbon emission. It will be replicated in different communities in the Philippines and around the world.