Title | BUS CONCERT |
Brand | HYUNDAI |
Product / Service | HYUNDAI |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Sung Hyun Kim | Innocean Worldwide | Ae |
Lim Hyun Kyu | Innocean Worldwide | Ae |
In Myoung You | Innocean Worldwide | Ae |
Gun Young Jung | Innocean Worldwide | Ae |
Shin Gook Hee | Innocean Worldwide | Ae |
Min Ji Hong | Innocean Worldwide | Ae |
Yoo Hyuk | Innocean Worldwide | Ae |
Hee Yong Gwak | Innocean Worldwide | Cd |
Joo Hee Yun | Innocean Worldwide | Ad |
Chang Ho Jun | Innocean Worldwide | Ad |
Young Ill Jang | Innocean Worldwide | Ad |
Myoung Jin Yun | Innocean Worldwide | Cw |
Song Min Young | Innocean Worldwide | Cw |
Jeon Woo Young | Innocean Worldwide | Cw |
Kim Chi Young | Innocean Worldwide | Media Planner |
Seo Ki Hwan | Innocean Worldwide | Media Planner |
This is an integrated media campaign that promotes engagement by extending beyond manufacturing high-quality cars to enhancing the corporate images of Hyundai Motor Group, as the lifetime partner of consumers. Economic recession originated from Europe now has influenced the Korean economy. A number of unemployed house holders kept increasing. We have received stories about families in desperate need of a car. Their stories have shared through Web cartoon, and many people presented word of comfort and encouragement. Hyundai Motor Group is presenting 5 cars a month to the characters of cartoons.
More than 10,000 inspiration feedbacks were posted on the Gift Car website, and they were spread through Twitter promptly. The Hyundai Motor Group has given total of 50 cars to the people who needed the most, and is still continuing to give 5 cars per months in 2012. By such action, the customers have come to think of the Hyundai Motor Group as the companion of life, not just another high quality car making company.
* High Consumer Engagement - 30,000 Facebook users became fans of the page in just 3 months. - Over 70% of user contents ratio on Facebook. * Popular of the Digital Singles - The most downloaded single in real-time on Daum Music. * Won the most number of awards at the 2011 KOREA ADVERTISING AWARDS(Innocean). - INTEGRATED G.P./FILM GODL / PROMOTION GOLD. * Evaluated as a contivusou and consistent. - Integrated media campaign of engagement, similar to the 'Gift Car'Campaign.