Title | RIVERWASH |
Brand | |
Product / Service | YOUTUBE |
Category | A09. Best Use of Music |
Entrant | SIX TOES Singapore, SINGAPORE |
Entrant Company: | SIX TOES Singapore, SINGAPORE |
Advertising Agency: | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
Production Company: | SIX TOES Singapore, SINGAPORE |
Name | Position |
---|---|
Mel Du Toit | Executive Creative Director |
Oz Dean | Creative Director |
Clara Tehrani | Copywriter |
Sharim Gubbels | Art Director |
Haydn Evans/Dane Neo | Agency Producer |
Jacinta Ong | Account Supervisor |
Eshan Ponnadurai | Advertiser's Supervisor |
Rajiv Vishwanathan | Producer |
Rahul Sengupta | Director |
Rachit Mehta | Editor |
Media Minds | Sound Studio |
George | Sound Design/Arrangement |
Krishna (Line Producer) | Post Production |
Sanjoy Das | Music |
Sejal Shah | Director Of Photography |
Avitel Studios | EditingCompany |
Sejal Shah | Director Of Photography |
Avitel Studios | Editing Company |
Biswadeep (Sound Engineer) | Other Credits |
The London 2012 Olympic Games would be LIVE on YouTube throughout SEA. This meant that, as long as people had an Internet connected device, they had the Olympics Games – wherever they were. ‘Riverwash’ came from a real-life observation about the Indian lifestyle. Heading down to Dhoby Ghauts to do the laundry in the river is a social event. So, while the Olympics are on, Indians would need to devise a way to see them while doing the washing up. Instead of using a popular sport, we thought the film should focus on how people always learn and fall in love with more sports – in this case, the hammer throw. This video reached out to real people and told them. Hey. You. The London 2012 Olympic Games are LIVE on YouTube. Don’t miss out.