A DAY IN THE LIVES

TitleA DAY IN THE LIVES
BrandSTANDARD CHARTERED BANK
Product / ServiceBANKING
CategoryA06. Sound Design
EntrantSIX TOES Singapore, SINGAPORE
Entrant Company:SIX TOES Singapore, SINGAPORE
Advertising Agency:TBWA\TEQUILA SINGAPORE, SINGAPORE
Production Company:SIX TOES Singapore, SINGAPORE

Credits

Name Position
Eddie Azadi Copywriter
Kc Chung Art Director
Sariyanti Sannie Agency Producer
Aivonne Chong Account Supervisor
Haydn Evans/Nicole Richardson Producer
Sng Tong Beng Director
Daniel Mitchell Editor
Songzu Sound Studio
Songzu Sound Design/Arrangement
Cherylene Chew/Jasmine Lim Account Manager
Iceberg Special Effects Computer Graphics
Sng Tong Beng Cinematographer
Six Toes EditingCompany
Cherylene Chew/Jasmine Lim Account Manager
Iceberg Special Effects/Computer Graphics
Sng Tong Beng Cinematographer
Six Toes Editing Company

Brief Explanation

Standard Chartered has always endeavoured to be a force for good in the banking industry. That's why, at the height of the global financial crisis, they were the first to work with the World Bank to help boost global trade. By keeping more industries running, they could preserve more livelihoods and communities. The film follows the lives of four people around the world (three of whom are actual customers of the bank). Though they go about their day differently, there are many common themes that unite them. By helping to secure their livelihoods, the course of their lives can continue as usual.