| Title | USE SPORTS |
| Brand | JDI |
| Product / Service | NIKE |
| Category | A04. Cinematography |
| Entrant | REVOLVER Sydney, AUSTRALIA |
| Entrant Company: | REVOLVER Sydney, AUSTRALIA |
| Advertising Agency: | WIEDEN+KENNEDY SHANGHAI, CHINA |
| Production Company: | REVOLVER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Nick Cohen/Alberto Ponte/Ryan O'rourke | Executive Creative Director |
| Conan Wang | Creative Director |
| Achilles Li/Dong Hao | Copywriter |
| Melvin Tan | Art Director |
| Vivian Feng/James Li | Agency Producer |
| Sukwan Chae/San Yin Mei/Tony Mei | Advertiser's Supervisor |
| Pip Smart/Executive Producer: Michael Ritchie | Producer |
| Steve Rogers | Director |
| Robert Duffy | Editor |
| Rob Campbell/Rodion Yudasin | Planner |
| Steven Jones Evans | Production Designer |
| Public | Special Effects Computer Graphics |
| Mandy Walker | Director Of Photography |
| Spot Welders/Los Angeles | EditingCompany |
| Rob Campbell/Rodion Yudasin | Planner |
| Steven Jones Evans | Production Designer |
| Public | Special Effects/Computer Graphics |
| Mandy Walker | Director Of Photography |
| Spot Welders/Los Angeles | Editing Company |
Kids in Greater China are doing less and less sports because they don't see any value in it. 'Use Sports' is a fresh perspective on sports and an honest, direct message about why sports matter.Through sports, everyone has something to gain. Kids can use them for selfish or unselfish reasons. They can use them to get famous, to prove their dad wrong, to get a girl, or to live forever.