THURSDAY ARVO

Short List
TitleTHURSDAY ARVO
BrandTRANSPORT ACCIDENT COMMISSION
Product / ServiceROAD SAFETY
CategoryA02. Computer Graphics/Visual Effects
EntrantREVOLVER Sydney, AUSTRALIA
Entrant Company:REVOLVER Sydney, AUSTRALIA
Advertising Agency:GREY MELBOURNE, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA

Credits

Name Position
Michael Knox Executive Creative Director
Nigel Dawson Creative Director
Nigel Dawson Copywriter
Peter Becker Art Director
Sandy Gracin Agency Producer
Randal Glennon Account Supervisor
John Thompson/Shenagh Macrae Advertiser's Supervisor
Catherine Jarman/Executive Producer: Michael Ritchie Producer
Bruce Hunt Director
Seth Lockwood Editor
Simon Kane/Song Zu Sound Design/Arrangement
Animal Logic Post Production
Scott Hunter Animation
Jodi Gubanna Account Manager
Larry Townsend Special Effects Computer Graphics
Danny Ruhlmann Cinematographer
Method Studios EditingCompany
Jodi Gubanna Account Manager
Larry Townsend Special Effects/Computer Graphics
Danny Ruhlmann Cinematographer
Method Studios Editing Company
Vfx/Lead Compositor: Morgane Furio. Vfx/Animation: Scott Hunter. Vfx Producer: Tyrone Estephan Other Credits

Brief Explanation

Motorcyclists account for just 1% of kilometres travelled in the State of Victoria, but 17% of fatalities. Speeding is the biggest cause of this trauma and this commercial sets out to demonstrate that exceeding the speed limit by a small amount can be fatal. By dissecting a real crash it shows graphically that just 8km/h is the difference between life and death.