DOWN UNDER

TitleDOWN UNDER
BrandTELSTRA
Product / ServiceOLYMPIC SPONSORSHIP
CategoryA09. Best Use of Music
EntrantDDB Sydney, AUSTRALIA
Entrant Company:DDB Sydney, AUSTRALIA
Advertising Agency:DDB Sydney, AUSTRALIA
Production Company:ROGUE FILMS London, UNITED KINGDOM
2nd Production Company:CHIEF ENTERTAINMENT Syndney, AUSTRALIA

Credits

Name Position
Dylan Harrison Executive Creative Director
Rupert Hancock Creative Director
Rupert Hancock Art Director
Mark Summerville Agency Producer
Nicky Breen Producer
Tubby Brothers/Stuart Mcfadyen Director
Sci-Sonic Sound Studio
Dorian West Sound Design/Arrangement
Chief Entertainment Post Production
Brent Annells Account Manager
Dorian West Special Effects Computer Graphics
Brent Annells Account Manager
Dorian West Special Effects/Computer Graphics

Brief Explanation

Ahead of the London 2012 Olympic Games, Telstra recorded the voices of Australians from at home and abroad, to re-create the nation's unofficial sporting anthem, Down Under. Led by Men At Work front man and principal songwriter, Colin Hay, an A’Cappella version of the track, using voices only, was created which aired during the opening ceremony and throughout the Olympic Games. The new arrangement was crafted out of the voices recorded live, a difficult job made harder by the unscripted filming and editing. The composition of this soundtrack is made up of voices layered on top of more voices to create the depth and range of sound. The soundtrack is a national icon of Australia it resonates with the pride all Australians have for their country's sporting prowess.