| Title | WASTE TIME |
| Brand | TIMEX |
| Product / Service | HELIX WATCHES |
| Category | A04. Cinematography |
| Entrant | JWT Mumbai, INDIA |
| Entrant Company: | JWT Mumbai, INDIA |
| Advertising Agency: | JWT Mumbai, INDIA |
| Production Company: | FLYING PIGS PRODUCTION Mumbai, INDIA |
| Name | Position |
|---|---|
| Bobby Pawar | Chief Creative Officer |
| Priti Kapur | Executive Creative Director |
| Simran Sahni/Anupama Ramaswamy | Creative Director |
| Simran Sahni | Copywriter |
| Anupama Ramaswamy | Art Director |
| Avni Mankotia | Agency Producer |
| Saurabh Sethi | Account Supervisor |
| Vineet Kapahi | Advertiser's Supervisor |
| Salil Khurana | Producer |
| Bharat Sikka | Director |
| Tenzing Dakpa | Editor |
| Nikhil D'souza | Music |
| Charu Bhatnagar/Rajinder Singh | Account Manager |
| Deepa Mhatre | Planner |
| Tassaduq Hussain | Cinematographer |
| Tassaduq Hussain | Director Of Photography |
| Charu Bhatnagar/Rajinder Singh | Account Manager |
| Deepa Mhatre | Planner |
| Tassaduq Hussain | Cinematographer |
| Tassaduq Hussain | Director Of Photography |
The campaign talks to youngsters asking them to waste time, when the whole world is telling them to do something constructive with their time. So we just went against the tide and expounded the virtues of wasting time.