| Title | PARALLEL PATHS |
| Brand | IBM |
| Product / Service | LOTUS NOTES |
| Category | A07. Script |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising Agency: | OGILVY BEIJING, CHINA |
| Production Company: | ANT-X DIGITAL EXPRESS PRODUCTION HOUSE Phoenix City, CHINA |
| Name | Company | Position |
|---|---|---|
| Doug Schiff | Executive Creative Director | |
| Teng Teong Hoe | Creative Director | |
| Wei Xu/Fish Yu | Copywriter | |
| Liu Fang/Gary Cheng | Art Director | |
| Charlie Wei | Agency Producer | |
| Li Chen | Producer | |
| Zhang Hao | Director | |
| Wei Le | Editor | |
| Wang Bin | Sound Design/Arrangement | |
| Zhang Wei/Chen Shuo | Post Production | |
| Er Dong | Music | |
| Major Lin/Sheng Lee/Suya Wang/Liu Qing | Account Manager | |
| Wang Peng | Cinematographer | |
| Major Lin/Sheng Lee/Suya Wang/Liu Qing | Account Manager | |
| Wang Peng | Cinematographer | |
| Music Studio: Ost-Studio/Art Director: Yang Bin/Mixing: Wang Fan | Other Credits | |
| Mike Chu | OGILVY BEIJING | Designer |
| Mike Chu | OGILVY BEIJING | Art Director |
| Shin Yamaharu | Programer |
The workplace environment in China is amazingly competitive. And in this drama, two young salesmen question whether friendship is possible in such a place. Or whether friendship is even important. Their mutual interest in kendo serves as a metaphor for how they attempt to out-maneuver each other on the way up the ladder.