| Title | SPERM DANCE |
| Brand | SPACE SHOWER NETWORK |
| Product / Service | SPACE SHOWER TV 'MUSIC SAVES TOMORROW' |
| Category | A01. Animation |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company: | PARTY Tokyo, JAPAN |
| Advertising Agency: | PARTY Tokyo, JAPAN |
| Production Company: | PUZZLE Tokyo, JAPAN |
| 2nd Production Company: | MOUNT Tokyo, JAPAN |
| 3rd Production Company: | TIMELAPSE VISION Saitama, JAPAN |
| Name | Position |
|---|---|
| Masashi Kawamura/Qanta Shimizu/Daito Manabe | Creative Director |
| Jeong-Ho Im/Masashi Kawamura/Takeshiro Umetsu/Yuichi Hagiwara | Art Director |
| Gyosei Okada/Ken Obayashi | Producer |
| Masashi Kawamura/Qanta Shimizu | Director |
| Daisuke Nakamura | Animation |
| Passepied 'denpa Jack' | Music |
| Nobuhiro Yamazaki/Yosuke Matsushita | Production Designer |
| Flame | Special Effects Computer Graphics |
| Katsuhiro Niwa | ProductionManager |
| Nobuhiro Yamazaki/Yosuke Matsushita | Production Designer |
| Flame | Special Effects/Computer Graphics |
| Katsuhiro Niwa | Production Manager |
Sperm Dance is a TVC for the Space Shower TV's 'Music Saves Tomorrow' campaign. We wanted to create a visual experience that grabs the attention of young audience looking for some crazy quirky stuff on the music channel. So we came up with an idea of the "dancing sperms" which represents the seeds of tomorrow. We actually filmed the sperms of the entire creative staff using a biological microscope, and extracted its shapes and motion data to create the realistic animation. The animation and its "making of" process were widely shared on various blogs and magazines.