| Title | TURNTABLE RIDER |
| Brand | RELATIONS |
| Product / Service | COGOO - BICYCLE RENTAL SHOP |
| Category | A06. Sound Design |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
| Production Company: | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Position |
|---|---|
| Kenta Ikoma | Creative Director |
| Kenta Ikoma | Copywriter |
| Junpei Fujita | Art Director |
| Yuma Kimura | Agency Producer |
| Yuma Kimura | Producer |
| Yusuke Tanaka | Director |
| Ryan Mcgiure | Editor |
| Masayuki Oodaira | Sound Design/Arrangement |
| Jun Sakai | Lighting |
| Dj Baku | Music |
| Kazuaki Matsui | Planner |
| Naofumi Yonetsuka | Production Designer |
| Toshiyuki Sugai | Special Effects Computer Graphics |
| Yusuke Oka | Director Of Photography |
| Cutters Inc. | EditingCompany |
| Kazuaki Matsui | Planner |
| Naofumi Yonetsuka | Production Designer |
| Toshiyuki Sugai | Special Effects/Computer Graphics |
| Yusuke Oka | Director Of Photography |
| Cutters Inc. | Editing Company |
| Hisako Sudo | Other Credits |
“COGOO” is a bicycle shop targeting urban young people. To leverage the fun of bicycle riding to the young people, we invented an extreme bicycle accessory “TURNTABLE RIDER” which converts a bicycle into a musical instrument.The two wheels, become jog wheels. The handbrakes, become sound pads. Mix and scratch at will. Mixing two youth cultures : DJing and BMX, with interactive technology, TURNTABLE RIDER transforms the a bicycle into a vehicle of communication to urban youth. This video is of an experimental music performance actually using TURNTABLE RIDER. The sound track consists of only sounds created by TURNTABLE RIDER. In this film five riders are riding one bike attached with TURNTABLE RIDER one after the other to perform their style of music (JAZZ, HIPHOP, DUB STEP, Break beats, Japanese ancient song) in a way which none has seen nor heard before.