Title | LEVI'S BALLET |
Brand | LEVI'S |
Product / Service | STRETCH TO FIT JEANS |
Category | A03. Art Direction |
Entrant | DDB KOREA Seoul , SOUTH KOREA |
Entrant Company: | DDB KOREA Seoul, SOUTH KOREA |
Advertising Agency: | DDB KOREA Seoul, SOUTH KOREA |
Production Company: | ALPHAVILLE44 Seoul, SOUTH KOREA |
Name | Position |
---|---|
Adrian An | Executive Creative Director |
Timothy Paradise | Creative Director |
Nahil Kang/Timothy Paradise | Copywriter |
Timothy Paradise/Nahil Kang | Art Director |
Say-Hwan Kim | Agency Producer |
Say-Hwan Kim | Account Supervisor |
Alphaville | Producer |
Jackey Lee | Director |
Raphael May | Music |
Huh Ic Seo | ProductionManager |
Huh Ic Seo | Production Manager |
Choreographer: Sejung Hong | Other Credits |
We created a mesmerizing ballet in denim on the gritty streets of Seoul to showcase the stretchability of Levi's new jeans, Stretch to Fit. Following an original musical score, a boy learns how to let go of his fears, as a girl takes him on a journey of dance and grace.