LEVI'S BALLET

TitleLEVI'S BALLET
BrandLEVI'S
Product / ServiceSTRETCH TO FIT JEANS
CategoryA03. Art Direction
EntrantDDB KOREA Seoul , SOUTH KOREA
Entrant Company:DDB KOREA Seoul, SOUTH KOREA
Advertising Agency:DDB KOREA Seoul, SOUTH KOREA
Production Company:ALPHAVILLE44 Seoul, SOUTH KOREA

Credits

Name Position
Adrian An Executive Creative Director
Timothy Paradise Creative Director
Nahil Kang/Timothy Paradise Copywriter
Timothy Paradise/Nahil Kang Art Director
Say-Hwan Kim Agency Producer
Say-Hwan Kim Account Supervisor
Alphaville Producer
Jackey Lee Director
Raphael May Music
Huh Ic Seo ProductionManager
Huh Ic Seo Production Manager
Choreographer: Sejung Hong Other Credits

Brief Explanation

We created a mesmerizing ballet in denim on the gritty streets of Seoul to showcase the stretchability of Levi's new jeans, Stretch to Fit. Following an original musical score, a boy learns how to let go of his fears, as a girl takes him on a journey of dance and grace.