INCIDENT

TitleINCIDENT
BrandBMW CHINA
Product / ServiceBMW X5M AND X6M
CategoryA02. Computer Graphics/Visual Effects
EntrantINTERONE CHINA Beijing, CHINA
Entrant Company:INTERONE CHINA Beijing, CHINA
Advertising Agency:INTERONE CHINA Beijing, CHINA
Production Company:CONTRA SERVICE PRODUCTIONS CHINA Beijing, CHINA
2nd Production Company:WEAREFLINK Hamburg, GERMANY

Credits

Name Position
Maik Lutze Executive Creative Director
Yanan Sun Copywriter
Andreas Sundgren/Arthur Li Art Director
Muriel Dornseif/Karsten Müller Producer
Niko Tziopanos Director
Moritz Gläsle Editor
Lasse Clausen/Alex Heyer/Sebastian Mayer/Philipp Von Preuschen/Jaclyn Stauber Animation
Supreme Music Hamburg Music
Michelle Luan Account Manager
Niko Tziopanos Production Designer
Lasse Clausen/Alex Heyer/Sebastian Mayer/Philipp Von Preuschen/Jaclyn Stauber Special Effects Computer Graphics
Roman Jakobi Cinematographer
Michelle Luan Account Manager
Niko Tziopanos Production Designer
Lasse Clausen/Alex Heyer/Sebastian Mayer/Philipp Von Preuschen/Jaclyn Stauber Special Effects/Computer Graphics
Roman Jakobi Cinematographer

Brief Explanation

In this action-style short film a military transport plane experiences a worst-case scenario in bad weather: One of the engines explodes mid-air and the fully loaded aircraft is about to go down in the middle of nowhere over China. When the navigator confirms that no viable airport is in reach and the captain deems the plane too heavy to stay in the air, the co-pilot makes a crucial decision. Together with two other crew members he uncovers the plane's cargo, which turns out to be 3 BMW X models. Without hesitation they open the hatch and drop out into the night together with the cars... Their rush towards the ground is stopped just in time when 3 large parachutes unfold above the cars. The crew scans the environment and finds an old abandoned stretch of tarmac in the distance. They unlink the cars and begin a race against time across open fields. They must get there fast as the plane cannot land in the dark. Ultimately they reach the track at the very last minute, setting themselves right in front of the plane at high speed, guiding it in a brightly lit formation.