Brief Explanation

Our mission was to promote our new car brand ‘All-new Picanto’ which is a small car, but it has a lot of options equipped in a premium level one. Most important challenge was to communicate our brand slogan 'All in smALL' to viewers with a strong visual impact. We inspired some interesting ideas from nail art work which can impressively deliver our brand message ‘All in smAll’. It may be the very first challenge utilizing nail art animation among all car makers of the world. We put together a sweet stop motion animation, created by painting individual fingernails. In order to create motion of the car in limited space, it took about 2 hours to create each nail and a total of 1,200 nail polish bottles were used. 900 painted fingernails were created over a period of 25 days to create the animation. ------------------------------------------------------------------------------------------------------------------------------------------ # Key Results  The video has reached over 5.5million views on YouTube  Be in a finalist of Busan International Advertising Festival (AD STARS 2011)  Won Seoul Film Festival ‘TVCF Awards’ Silver Trophy  The video has been covered by influential media such as Automobile Magazine, AD week etc.