Title | TANJORE |
Brand | GOOGLE INDIA |
Product / Service | GOOGLE CHROME |
Category | A03. Art Direction |
Entrant | BBH INDIA Mumbai, INDIA |
Entrant Company: | BBH INDIA Mumbai, INDIA |
Advertising Agency: | BBH INDIA Mumbai, INDIA |
Production Company: | STUDIO EEKSAURUS Mumbai, INDIA |
Name | Position |
---|---|
Russell Barrett | Executive Creative Director |
Nikhil Panjwani/Malhaar Rao/R Venkatraman | Copywriter |
Kunal Sawant | Art Director |
Sushma Joseph | Agency Producer |
Rajeev Roy | Account Supervisor |
Guneet. S | Advertiser's Supervisor |
Nilima Eriyat | Producer |
E. Suresh | Director |
Basu (Famous Studios)/Paul Kokkat | Editor |
Shri Shriram | Sound Design/Arrangement |
Shri Sriram | Music |
Arvind Krishnan | Account Manager |
Sanjay Sharma | Planner |
Tushar Rai/Stopmotion Team | Director Of Photography |
Famous Studios | EditingCompany |
Arvind Krishnan | Account Manager |
Waseem (Smart Wave) | ProductionManager |
Sanjay Sharma | Planner |
Waseem (Smart Wave) | Production Manager |
Tushar Rai/Stopmotion Team | Director Of Photography |
Famous Studios | Editing Company |
Mansi Mhatre/Paul Kokkat | Other Credits |
From a Tanjore artist to a successful businessman – the latest ad for Google Chrome, in its ongoing ‘The web is what you make of it’ campaign, tells the real story of Tanjore local, G Rajendran. And how he kept alive the dying art of Tanjore paintings. Using the internet, he created his own website to facilitate his business/art and other Google products to promote himself. This commercial demonstrates how the oldest Indian art form looked to the most modern marketplace to keep itself relevant and used it effectively to thrive and survive in today’s fast-paced world.