| Title | OMAMORY |
| Brand | SYMANTEC JAPAN |
| Product / Service | NORTON INTERNET SECURITY |
| Category | A05. Direction |
| Entrant | TYO CAMP KAZ Tokyo, JAPAN |
| Entrant Company: | TYO CAMP KAZ Tokyo, JAPAN |
| Advertising Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Production Company: | TYO CAMP KAZ Tokyo, JAPAN |
| Name | Position |
|---|---|
| Masato Mitsudera | Executive Creative Director |
| Masato Mitsudera | Creative Director |
| Junya Eguchi | Copywriter |
| Yasuo Matsubara | Art Director |
| Seiji Hosokawa/Tomohiko Nakano(Digital)/Hideki Kodaira(Retail) | Agency Producer |
| Yoshihiro Ito/Kazuhiro Miwa | Account Supervisor |
| Hirofumi Egawa | Advertiser's Supervisor |
| Masataka Saito/Takashi Shinzawa | Producer |
| Sho Yanagisawa | Director |
| Shiho Etori/Kenichi Sasaki | Editor |
| Naoko Minowa/Hajime Ehara | Sound Design/Arrangement |
| Haruki Kawanaka | Animation |
| Atsutoshi Ueno | Lighting |
| Hisashi Saito | Music |
| Kazuki Tazaki | Production Designer |
| Masashi Kuwahara | Special Effects Computer Graphics |
| Yoshinori Okamura | Cinematographer |
| Freelance/Imagica | EditingCompany |
| Mafumi Sato | ProductionManager |
| Kazuki Tazaki | Production Designer |
| Masashi Kuwahara | Special Effects/Computer Graphics |
| Mafumi Sato | Production Manager |
| Yoshinori Okamura | Cinematographer |
| Freelance/Imagica | Editing Company |
To activate consumers to visit the stores and purchase Norton software we created a premium that is the 'almighty divine security gadget' called 'Omamory'. A data back up USB with the Japanese aesthetic of a traditional protective amulet wrapped in sacred silk textile used to protect Shoguns centuries ago and then we had it sanctified by a real Shinto priest.