Title | BEER DELIVERY MAN |
Brand | ALIPAY |
Product / Service | ONLINE PAYMENT SERVICES |
Category | A07. Script |
Entrant | LOWE CHINA Shanghai, CHINA |
Entrant Company: | LOWE CHINA Shanghai, CHINA |
Advertising Agency: | LOWE CHINA Shanghai, CHINA |
Production Company: | BRIGHTNESS FILMS Shanghai, CHINA |
Name | Position |
---|---|
Norman Tan | Chief Creative Officer |
Frank Zhao/Qiang Zeng | Creative Director |
Frank Zhao | Copywriter |
Norman Tan/Qiang Zeng | Art Director |
Connie Chua | Agency Producer |
Kitty Lun | Account Supervisor |
Liu Feng | Advertiser's Supervisor |
Champion Huang | Editor |
Gm5 | Post Production |
Nil | Animation |
Nil | Music |
Sue Lu | Account Manager |
Lin Zhengying | Cinematographer |
Gm5 | EditingCompany |
Sue Lu | Account Manager |
Lin Zhengying | Cinematographer |
Gm5 | Editing Company |
In China, a by-product of prosperity is the loss of honestly. 'Who can one trust?' is becoming a serious sicial issue. The world's largest online payment platform, Alipay has taken on the mission to remind people about the value of trust. This is relvant to a financial institution like Alipay, whose brand promise is 'Trust'. This 2nd online film campaign was launched on 10 December 2011, with the result of 10million views in the first 14 days.