BEER DELIVERY MAN

TitleBEER DELIVERY MAN
BrandALIPAY
Product / ServiceONLINE PAYMENT SERVICES
CategoryA04. Cinematography
EntrantLOWE CHINA Shanghai, CHINA
Entrant Company:LOWE CHINA Shanghai, CHINA
Advertising Agency:LOWE CHINA Shanghai, CHINA
Production Company:BRIGHTNESS FILMS Shanghai, CHINA

Credits

Name Position
Norman Tan Chief Creative Officer
Frank Zhao/Qiang Zeng Creative Director
Frank Zhao Copywriter
Norman Tan/Qiang Zeng Art Director
Connie Chua Agency Producer
Kitty Lun Account Supervisor
Liu Feng Advertiser's Supervisor
Champion Huang Editor
Gm5 Post Production
Nil Animation
Sue Lu Account Manager
Peter Lin Cinematographer
Peter Lin Director Of Photography
Gm5 EditingCompany
Sue Lu Account Manager
Peter Lin Cinematographer
Peter Lin Director Of Photography
Gm5 Editing Company

Brief Explanation

In China, a by-product of prosperity is the loss of honestly. 'Who can one trust?' is becoming a serious sicial issue. The world's largest online payment platform, Alipay has taken on the mission to remind people about the value of trust. This is relvant to a financial institution like Alipay, whose brand promise is 'Trust'. This 2nd online film campaign was launched on 10 December 2011, with the result of 10million views in the first 14 days.