Brief Explanation

Honda’s Internavi is the most advanced car navigation system in Japan based on crowd-sourced aggregated information collected real-time through networks, which provides us the smartest routes by comprehending the real-time congestion situation of roads all over Japan. Furthermore, by connecting drivers that transport inside enclosed cars to other cars and social networks, Internavi makes relationship between people, cars and the world to provide the most pleasant driving experience possible. In Japan, though people knew that Internavi is a smart car navigation system, it was not recognized that the benefit can be received because of the “connectable” system. Because the data is mostly numerical, it was not easy to understand. Our Challenge was to convey the luxuriance of Internavi’s “relationship” in a simple and a friendly way. Our solution was to shoot everything in a stop motion animation using “stitch-work”, which is actually connected together with a piece of thread, to impress that Internavi's "connection” makes driver’s experience and relationships much more richer. The movie was produced by 1800 handicrafts sewn by 25 stitch-workers, and unstitching them for reverse filming. The movie was released on Honda Internavi’s website, and 840,000 people who came to the Tokyo Motor Show also watched the movie. MAKING-OF VIDEO AVAILABLE.