PASTA LOVES LEGGO'S

TitlePASTA LOVES LEGGO'S
BrandLEGGO'S
Product / ServicePASTA PRODUCTS
CategoryA02. Computer Graphics/Visual Effects
EntrantBELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA
Entrant Company:BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA
Advertising Agency:BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA

Credits

Name Position
Rob Belgiovane Executive Creative Director
Shaun Branagan Creative Director
Ant Shannon Copywriter
Gus Johnston Art Director
Sonia Mclaverty Agency Producer
Belinda Murray Account Supervisor
Kate Murphy Advertiser's Supervisor
Bruce Hunt Director
Lynee Robb Account Manager
Jamie Mackay Planner
Lynee Robb Account Manager
Jamie Mackay Planner

Brief Explanation

Our challenge was to tell a rational ingredient story in an emotional way. When pasta meets Leggo’s and you add lashings of Opera you’ve got all the ingredients for a passionate Italian love affair, beautifully simple. The work brings ‘love’ to life with visual motifs such as spaghetti that appears to be dancing with Leggo’s sauce as well as pasta on a plate in the shape of a heart.