Title | PASTA LOVES LEGGO'S |
Brand | LEGGO'S |
Product / Service | PASTA PRODUCTS |
Category | A02. Computer Graphics/Visual Effects |
Entrant | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
Entrant Company: | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
Advertising Agency: | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
Production Company: | REVOLVER Sydney, AUSTRALIA |
Name | Position |
---|---|
Rob Belgiovane | Executive Creative Director |
Shaun Branagan | Creative Director |
Ant Shannon | Copywriter |
Gus Johnston | Art Director |
Sonia Mclaverty | Agency Producer |
Belinda Murray | Account Supervisor |
Kate Murphy | Advertiser's Supervisor |
Bruce Hunt | Director |
Lynee Robb | Account Manager |
Jamie Mackay | Planner |
Lynee Robb | Account Manager |
Jamie Mackay | Planner |
Our challenge was to tell a rational ingredient story in an emotional way. When pasta meets Leggo’s and you add lashings of Opera you’ve got all the ingredients for a passionate Italian love affair, beautifully simple. The work brings ‘love’ to life with visual motifs such as spaghetti that appears to be dancing with Leggo’s sauce as well as pasta on a plate in the shape of a heart.