| Title | TREE |
| Brand | FIRSTPOST |
| Product / Service | NEWS |
| Category | A09. Best Use of Music |
| Entrant | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
| Entrant Company: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
| Advertising Agency: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
| Production Company: | DAY DREAMER PICTURES Mumbai, INDIA |
| Name | Position |
|---|---|
| Ravi Deshpande | Chief Creative Officer |
| Ravi Deshpande | Creative Director |
| Ravi Deshpande/Sahar Sehgaal | Copywriter |
| Ravi Deshpande | Art Director |
| Bosco Bhandarkar | Director |
| Online: Abhilesh Shivalkarm, Offline: Rutvik Samant | Editor |
| Prime Focus & After | Post Production |
| Andrew T. Mackay | Music |
| Coburn Machado | Director Of Photography |
| Coburn Machado | Director Of Photography |
| Executive Producers: Deepti Chawla/ Kautul Sheth | Other Credits |
Reading the morning newspaper is how millions of Indians start their day. It is this very habit we are trying to break with this commercial, because while it may seem innocuous enough, printing the newspapers in a city like Mumbai alone is responsible for cutting millions of trees annually. The TVC draws attention to the irony that the planet has to go through so much damage to print these newspapers, only to give people news that’s a day old. In contrast, Firstpost.com is an online source of news that not only prevents the planet from suffering, but also lets people read news that’s fresh and current.