| Title | GRAVITY APPLE |
| Brand | SONY COMPUTER ENTERTAINMENT |
| Product / Service | GRAVITY DAZE |
| Category | A02. Computer Graphics/Visual Effects |
| Entrant | TAIYO KIKAKU Tokyo, JAPAN |
| Entrant Company: | TAIYO KIKAKU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | TAIYO KIKAKU Tokyo, JAPAN |
| Name | Position |
|---|---|
| Koshi Uchida(Gt Inc.)/Mistuhiro Ito(Dentsu) | Creative Director |
| Naoto Kawakami | Copywriter |
| Kan Ogata/Ichiro Fujita/Kiyoko Morikawa | Agency Producer |
| Tsuyoshi Onozaki/Hirotaka Tochihara | Producer |
| Masaya Yamamoto | Director |
| Takahiro Tsuji (Online)/Sachiyo Nagashima (Offline) | Editor |
| Mcray | Post Production |
| Taiyo Kikaku (Mamoru Iizuka/Takeshi Ozaki/Hideo Kumagai) | Animation |
| Árpád Szirmai Jr | Lighting |
| Keita Tsunawaki | Music |
| Naoto Kawakami | Planner |
| Máté Herbai | Director Of Photography |
| Mcray (Online)/Taiyo Kikaku (Offline) | EditingCompany |
| Naoto Kawakami | Planner |
| Máté Herbai | Director Of Photography |
| Mcray (Online)/Taiyo Kikaku (Offline) | Editing Company |
This was a movie using APPLES as icons for GRAVITY. What we focused on to illustrate this game element of controlling gravity was the feel of “speeding” and “floating”. We aimed for a high quality movie to deliver the game element and to spread among the players simultaneously.