| Title | LADY OF LIGHT |
| Brand | CITIZEN WATCH |
| Product / Service | ECO-DRIVE CONCEPT MODEL “NOVA” AND “LUNA” |
| Category | A01. Animation |
| Entrant | ADK JAPAN Tokyo, JAPAN |
| Entrant Company: | ADK JAPAN Tokyo, JAPAN |
| Advertising Agency: | ADK JAPAN Tokyo, JAPAN |
| Production Company: | ROCK & ROLL Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Nozomi Koyano/Toshihiko Iizuka | Creative Director | |
| Mari Kubota | Copywriter | |
| Mutsumi Ajichi/Asami Uesugi/Midori Nomura | Art Director | |
| Kyoka Iwamoto | Agency Producer | |
| Miki Takahashi | Account Supervisor | |
| Naoaki Okamura | Advertiser's Supervisor | |
| Gen Uchida | Producer | |
| Daisuke Hashimoto | Animation | |
| Production Designer | ||
| Production Designer | ||
| Kyoka Iwamoto | Creative Producer | |
| Daisuke Hashimoto | PICS Co, Ltd. | Director & Visual Artist |
| Taichi Masuda | Sound Design | |
| Gen Uchida | Rock’n Roll Japan K.K. | Executive Producer |
| Yohei Kawasaki | Rock’n Roll Japan K.K. | Production Manager |
| Saki Tsutsumi | Rock’n Roll Japan K.K. | Production Assistant |
This short movie perhaps became one of the most watched and talked about PV at the entire BASELWORLD 2012 event. The mission was clear; the invention of the lady of light. From the inspiration “watch as living being”, veins of light was designed to the lady’s body and the moving lights modifies circulation in her body. And at the same time we also wanted to challenge to create a piece of universal beauty, which goes beyond borders, races and time. The reason why we’ve set such a high criteria is simple. We wanted to entertain and please every women and men, from all around the world, who watch this short movie, and make them notice how beautiful these two watches are. We wanted to deliver a positive energy of beauty.