CANE TOAD ROAD

TitleCANE TOAD ROAD
BrandFORD MOTOR COMPANY
Product / ServiceFALCON ECOBOOST
CategoryA07. Script
EntrantJWT Melbourne , AUSTRALIA
Entrant Company:JWT Melbourne, AUSTRALIA
Advertising Agency:JWT Melbourne, AUSTRALIA
Production Company:EXIT FILMS Melbourne, AUSTRALIA

Credits

Name Position
Richard Muntz Executive Creative Director
Jim Ritchie And Rob Beamish Creative Director
Jim Ritchie Copywriter
Rob Beamish Art Director
Justine Kubale And Sherry Harvey Agency Producer
Michael Mcconville Account Supervisor
Dan Mussel Advertiser's Supervisor
Peter Kearney Producer
Chris Hill And Lachlan Dickie Director
Front Of House Sound Studio
Phil Kenihan Sound Design/Arrangement
Illoura Post Production
David Parkinson Lighting
David Noonan Account Manager
Emily Gould Planner
Stefan Duscio Director Of Photography
Illoura EditingCompany
David Noonan Account Manager
Emily Gould Planner
Stefan Duscio Director Of Photography
Illoura Editing Company
Glasshammerfx New Zealand (Visual Effects)/Justin Buckingham And Mathew Moss (Puppeteers) Other Credits

Brief Explanation

In case you didn’t know, Cane Toads are a pest in Australia. They poison pets, kill native wildlife and injure humans, and you won’t find many Australians who have any sympathy for these creatures. We took that as a starting point to drive awareness around Ford’s new EcoBoost engine. The film kicks off with Ralph and Les, a pair of cane toads engaged in a humorous discussion on the effects of licking their own poisonous back secretions. Les is experiencing MDMA-like euphoria and has become horny from licking his glands, whilst Ralph is despairing of his amorous friend. When the two toads see distant headlights approaching Ralph presumes from the sound of the four-cylinder engine that they have plenty of time to get off the road. The only problem is that the Falcon’s four cylinder EcoBoost Engine is turbocharged and it approaches much faster than Ralph anticipated, with dire consequences…