Brief Explanation

We set out to create a contextual out-of-home campaign that reacted to the physical environment it existed in An extension of this campaign, the QR codes hidden within the artwork provided commuters with hidden gems of random fun. Upon scanning the QR codes, people are treated to continuations of the stories seen on the walls of the city - with quirky animations that embody the mood of the campaign: cheeky, lively and fun. The animations were illustrated and animated frame by frame on the Galaxy Note. Best of all, the animations allowed people to reconnect with their city in new and surprising ways.