RAW DRIVING

TitleRAW DRIVING
BrandTOYOTA
Product / ServiceTOYOTA 86
CategoryA09. Best Use of Music
EntrantSONG ZU Sydney, AUSTRALIA
Entrant Company:SONG ZU Sydney, AUSTRALIA
Advertising Agency:PUBLICIS MOJO Sydney, AUSTRALIA
Production Company:FINCH Sydney, AUSTRALIA

Credits

Name Position
Pim Van Nuen Executive Creative Director
Ian Williamson Copywriter
Adam Whitehead Art Director
Roy De Giorgio Agency Producer
Dean Divehall Account Supervisor
Cath Anderson Producer
Patrick Hughes Director
Drew Thompson Editor
Song Zu Sydney Sound Studio
Simon Kane/Abby Sie Sound Design/Arrangement
Haydn Walker Music
Aaron Thomas/Sanja Zanelli/Andrew Howie Account Manager
Aaron Thomas/Sanja Zanelli/Andrew Howie Account Manager

Brief Explanation

To demonstrate the capabilities of the new Toyota 86 we asked the creator of the Japanese art of drifting (Keiichi Tsuchiya) to design a track using the car itself. The result was the ultimate playground 86: a track created by, and unique to, the 86.