| Title | BRAVIA FLOWER |
| Brand | SONY |
| Product / Service | BRAVIA |
| Category | A03. Art Direction |
| Entrant | FRONTAGE ASIA Singapore, SINGAPORE |
| Entrant Company: | FRONTAGE ASIA Singapore, SINGAPORE |
| Advertising Agency: | FRONTAGE ASIA Singapore, SINGAPORE |
| 2nd Advertising Agency: | FRONTAGE Tokyo, JAPAN |
| Production Company: | FLYING FISH Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Hideo Tanaka | Executive Creative Director |
| Yuki Asai/Cheelip Ong | Copywriter |
| Junji Fujimori/Takeshi Oketani | Art Director |
| Satoko Kanno | Agency Producer |
| Ken Taguma | Account Supervisor |
| James Moore/Leela Menon | Producer |
| Luke Savage | Director |
| Peter Van Der Fluit | Music |
| Takashi Ichijo/Ayaka Ioki | Planner |
| Nigel Mortimer/Stefan Coory/Mike Robinson | Special Effects Computer Graphics |
| John Toon Acs | Director Of Photography |
| Takashi Ichijo/Ayaka Ioki | Planner |
| Nigel Mortimer/Stefan Coory/Mike Robinson | Special Effects/Computer Graphics |
| John Toon Acs | Director Of Photography |
The objective of our TV commercial is to highlight to consumers in Asia-Pacific the premium picture quality of Sony BRAVIA TV. To dramatise the true-to-life picture quality of the product , we decided to bring it out of the usual home settings and place it in various stunning nature environments. Starting from a lone TV with the image of a beautiful flower growing from a vast barren landscape, the scenes gradually progress to show even more flowers appearing on the TVs that are set in different nature environments. On every Sony BRAVIA TV, we could clearly see how the images on the TV screen surpass that of the natural environment, eventually transforming the world into a more beautiful place that exemplifies the superb picture quality of a Sony BRAVIA TV.