Brief Explanation

To dramatise the true-to-life picture quality of Sony BRAVIA TV, we decided to bring it out of the usual home settings and place it in different nature environments. With the progression of each scene -- from the vast barren landscape, lush rainforest to the waterfalls -- the viewers could clearly see how the images within the BRAVIA screen surpass that of the natural environment, eventually transforming the world into a more beautiful place. Through the extensive usage of CGI, we are able to create the surrealistic environments that we envisioned, from the creation of rainfall, natural looking flowers that appear inside the BRAVIA screen, to the entire flower field. As realism is key to the success of the commercial, the visual effects artists need to exercise great care in the construction of the flowers. Not only do the flowers have to look real, they have to relate to their environments, as seen in the scene where the flowers are flowing gently and naturally down the stream. Thanks to extensive efforts and attention to detail from the post-production visual effects team, we are able to produce a commercial that exemplifies true beauty.