| Title | WEDNESDAY/THURSDAY |
| Brand | NEW ZEALAND LOTTERIES |
| Product / Service | BIG WEDNESDAY |
| Category | A05. Direction |
| Entrant | FINCH Sydney, AUSTRALIA |
| Entrant Company: | FINCH Sydney, AUSTRALIA |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company: | FINCH Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Toby Talbot | Executive Creative Director |
| Regan Grafton | Creative Director |
| Jonathan Mcmahon | Copywriter |
| Lisa Fedyszyn | Art Director |
| Kim Baldwinson | Agency Producer |
| Jenny Travers | Account Supervisor |
| Julianne Shelton | Producer |
| Christopher Riggert | Director |
| Stewart Reeves | Editor |
| The Coopers Of Franklin Road/Liquid Studios | Sound Studio |
| Jon Cooper | Sound Design/Arrangement |
| Fin Design/Effects | Post Production |
| Evan Pardington | Lighting |
| Queen/Don't Stop Me Now | Music |
| Bruce Everard | Production Designer |
| Garry Phillips | Director Of Photography |
| Digital Sparks | EditingCompany |
| Bruce Everard | Production Designer |
| Garry Phillips | Director Of Photography |
| Digital Sparks | Editing Company |
| Executive Producer: Rob Galluzzo | Other Credits |
Winning Big Wednesday will see you living large on Thursday. This campaign brings the idea to life through a split screen technique, where on the left we see our man going about his usual Wednesday, and on the right his life has changed forever.