LONDON OLYMPICS

TitleLONDON OLYMPICS
BrandFOXTEL
Product / ServiceFOXTEL OLYMPICS COVERAGE
CategoryA02. Computer Graphics/Visual Effects
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Entrant Company:CLEMENGER BBDO SYDNEY, AUSTRALIA
Advertising Agency:CLEMENGER BBDO SYDNEY, AUSTRALIA
Production Company:CURIOUS FILM Surry Hills, AUSTRALIA

Credits

Name Position
Paul Nagy Executive Creative Director
Matt Follows Creative Director
Matt Follows/Hamish Grieve Copywriter
Michael Dole/Nicholas Bonney Art Director
Lisa Brown Agency Producer
Emily Perrett/Aleks Pawelek Account Supervisor
Chantal Walker/David Graville Advertiser's Supervisor
Tara Riddell Producer
Ash Bolland Director
Alt Vfx Post Production
Alex Davis Account Manager
David Halter Planner
VFX Supervisor: Colin Renshaw/VFX Producer: Takeshi Takada/VFX Artist: Urs Furrer Special Effects Computer Graphics
Lachlan Milne Director Of Photography
Alex Davis Account Manager
David Halter Planner
VFX Supervisor: Colin Renshaw/VFX Producer: Takeshi Takada/VFX Artist: Urs Furrer Special Effects/Computer Graphics
Lachlan Milne Director Of Photography
Head of Art: Michael Dole/Senior TV producer: Lisa Brown/Group Account Director: Emily Perrett/Director of marketing: Chantal Walker/Head of Advertising and retail: David Granville Other Credits

Brief Explanation

To coincide with the London 2012 Olympic Games, Foxtel launched eight dedicated HD channels which gave viewers the most extensive coverage of an Olympic games ever seen. To dramatise the fact that Foxtel was only one place to see every medal live and in full, we created a 45-second television commercial which consisted of one seamless athletic move created by a number of different high profile Australian athletes in training. In the process, shining a spotlight on the determination, effort, sacrifice and drive that it takes to win Gold.