| Title | WITH 10 YEARS OF LIFE |
| Brand | TOSHIBA CORPORATION |
| Product / Service | TOSHIBA LED BULBS |
| Category | A09. Best Use of Music |
| Entrant | PARADISE CAFE Tokyo, JAPAN |
| Entrant Company: | PARADISE CAFE Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | PARADISE CAFE Tokyo, JAPAN |
| Name | Position |
|---|---|
| Kenichirou Matsumoto/Shunji Suzuki/Ako Hatano | Chief Creative Officer |
| Makoto Takeuchi/Masumi Nakazawa | Executive Creative Director |
| Eita Nakajima/Junpei Iwata/Yuichi Kitada/Sayaka Arimoto/Nao Doko | Copywriter |
| Tsubasa Adachi | Art Director |
| Kazuhisa Matsumoto | Agency Producer |
| Noriaki Takagi | Producer |
| Gen Sekiguchi | Director |
| Rokurota Shimizu | Editor |
| Omunibus Japan | Post Production |
| Norikiyo Fujii | Lighting |
| Hideoki Mogi/Eat Me After | Music |
| Momoko Nakamura | Production Designer |
| Mikiya Takimoto | Cinematographer |
| Mikiya Takimoto | Director Of Photography |
| Ken Onodera | ProductionManager |
| Momoko Nakamura | Production Designer |
| Ken Onodera | Production Manager |
| Mikiya Takimoto | Cinematographer |
| Mikiya Takimoto | Director Of Photography |
| Stylist/Ikuko Utsunomiya/Make-Up/Satoshi Yamazaki | Other Credits |
To demonstrate Toshiba’s LED bulb that lasts 10 years, we created a shadow play film. The man gets married and makes a family, but the LED bulb remains the same for the entire 10 years.