| Title | ALIBI |
| Brand | NEW ZEALAND LOTTERIES |
| Product / Service | INSTANT KIWI |
| Category | A05. Direction |
| Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
| Entrant Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Andy Fackrell | Executive Creative Director |
| Steve Kane | Creative Director |
| Jonathan Mcmahon | Copywriter |
| Lisa Fedyszyn | Art Director |
| Judy Thompson And Jane Mill | Agency Producer |
| Angela Watson | Account Supervisor |
| Ben Dailey | Producer |
| Stuart Mcdonald | Director |
| Peter Scriberras | Editor |
| The Refinery | Post Production |
| Crighton Bone | Cameraman |
| Byron Sparrow And Brendan Shadbolt | Lighting |
| Jenny Travers | Account Manager |
| Pete Sweeney | Production Designer |
| Crighton Bone | Cinematographer |
| Crighton Bone | Director Of Photography |
| The Butchery | EditingCompany |
| Jenny Travers | Account Manager |
| Kristian Eek | ProductionManager |
| Pete Sweeney | Production Designer |
| Kristian Eek | Production Manager |
| Crighton Bone | Cinematographer |
| Crighton Bone | Director Of Photography |
| The Butchery | Editing Company |
For more than twenty years Instant Kiwi scratchie cards have been injecting a little bit of excitement into Kiwis' lives. And the new 'It pays to push your luck' campaign is no different. Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way.