Title | ALIBI |
Brand | NEW ZEALAND LOTTERIES |
Product / Service | INSTANT KIWI |
Category | A05. Direction |
Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
Entrant Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
Name | Position |
---|---|
Andy Fackrell | Executive Creative Director |
Steve Kane | Creative Director |
Jonathan Mcmahon | Copywriter |
Lisa Fedyszyn | Art Director |
Judy Thompson And Jane Mill | Agency Producer |
Angela Watson | Account Supervisor |
Ben Dailey | Producer |
Stuart Mcdonald | Director |
Peter Scriberras | Editor |
The Refinery | Post Production |
Crighton Bone | Cameraman |
Byron Sparrow And Brendan Shadbolt | Lighting |
Jenny Travers | Account Manager |
Pete Sweeney | Production Designer |
Crighton Bone | Cinematographer |
Crighton Bone | Director Of Photography |
The Butchery | EditingCompany |
Jenny Travers | Account Manager |
Kristian Eek | ProductionManager |
Pete Sweeney | Production Designer |
Kristian Eek | Production Manager |
Crighton Bone | Cinematographer |
Crighton Bone | Director Of Photography |
The Butchery | Editing Company |
For more than twenty years Instant Kiwi scratchie cards have been injecting a little bit of excitement into Kiwis' lives. And the new 'It pays to push your luck' campaign is no different. Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way.