Title | THE WINE IS OVER |
Brand | DB BREWERIES |
Product / Service | EXPORT DRY |
Category | A03. Art Direction |
Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
Entrant Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
Name | Position |
---|---|
Nick Worthington | Executive Creative Director |
Levi Slavin | Creative Director |
James Tucker | Copywriter |
Simon Vicars | Art Director |
Jen Storey | Agency Producer |
Tim Ellis | Account Supervisor |
Fiona King | Producer |
Steve Ayson | Director |
Peter Scriberras | Editor |
Toybox | Post Production |
Crighton Bone | Cameraman |
Patrick Rowley | Account Manager |
Guy Treadgold | Production Designer |
Crighton Bone | Cinematographer |
Crighton Bone | Director Of Photography |
The Butchery | EditingCompany |
Patrick Rowley | Account Manager |
Sally Moodabe | ProductionManager |
Guy Treadgold | Production Designer |
Sally Moodabe | Production Manager |
Crighton Bone | Cinematographer |
Crighton Bone | Director Of Photography |
The Butchery | Editing Company |
Back in '87 everything was big. Big hair, big sweaters and one big problem. Wine was in and beer was out. Kiwi guys pretended to like wine to fit in, but they never stopped thinking about beer. Luckily neither had Morton Coutts of DB Breweries. Morton figured if guys were drinking wine to appear more sophisticated, he'd brew a more sophisticated beer. A premium lager that was both crisp & refreshing, but still full of flavour. He called this beer Export Dry. 25 years later, guys can still say no to wine thanks to Export Dry.