WEATHER

TitleWEATHER
BrandDULUX
Product / ServiceWEATHER SHIELD PAINT
CategoryA01. Animation
EntrantTHE SWEET SHOP Auckland, NEW ZEALAND
Entrant Company:THE SWEET SHOP Auckland, NEW ZEALAND
Advertising Agency:CLEMENGER BBDO Wellington, NEW ZEALAND
Production Company:THE SWEET SHOP Auckland, NEW ZEALAND

Credits

Name Position
Philip Andrew Executive Creative Director
Brigid Alkema Creative Director
Mitch Alison Copywriter
Brigid Alkema Art Director
Martin Gray Agency Producer
Brendan Mcelroy Account Supervisor
Cindy Kavanagh Producer
Melanie Bridge Director
Franklin Rd Sound Studio
Jon Cooper Sound Design/Arrangement
Digital Post Post Production
Glen Atkin Animation
Ian Mccarroll Cameraman
Jerry Mauger Lighting
Louise Cheeseman Account Manager
Digital Post Special Effects Computer Graphics
Ian Mccarroll Cinematographer
Ian Mccarroll Director Of Photography
Louise Cheeseman Account Manager
Laura Mcgeorge ProductionManager
Digital Post Special Effects/Computer Graphics
Laura Mcgeorge Production Manager
Ian Mccarroll Cinematographer
Ian Mccarroll Director Of Photography

Brief Explanation

In this spot for Dulux paint, the director takes their signature style in a new direction by blending the fantastic with the real. Embarking on what seems like a stop motion house painting adventure, they create a fun spot that blurs the lines between handcrafted animation and quirky computer animation. The director says: “The key thing that we always had to ask ourselves was whether it was believable that it had been created for real. We wanted it to look like the couple had actually painted and stop-framed the animation on their house themselves.”