Title | JOGJA HIPHOP FOUNDATION |
Brand | INTEL |
Product / Service | INTEL 2ND GENERATION CORE PROCESSOR |
Category | A05. Direction |
Entrant | AMSTERDAM WORLDWIDE, THE NETHERLANDS |
Entrant Company: | AMSTERDAM WORLDWIDE, THE NETHERLANDS |
Advertising Agency: | AMSTERDAM WORLDWIDE, THE NETHERLANDS |
Production Company: | @radical.media Sydney, AUSTRALIA |
2nd Production Company: | PERSONA PICTURES Jakarta, INDONESIA |
Name | Position |
---|---|
Richard Gorodecky | Chief Creative Officer |
Joseph Ernst | Executive Creative Director |
Martin Beswick/Karen Cardy | Copywriter |
Martin Beswick/Daniel Peiron | Art Director |
Jordan Kelly/Lars Fabery De Jonge | Agency Producer |
Megan Wooding | Account Supervisor |
Johan Koning | Advertiser's Supervisor |
Holly Alexander/Helen Moraham/Azren Irwan | Producer |
Hannah Hilliard | Director |
David Whittaker | Editor |
Heckler | Post Production |
Jogja Hip Hop Foundation/1.cintamu Sepahit Topi Miring/2. Jula-Juli Lolipop/3. Jogja Istimewa | Music |
Desislava Staykova | Account Manager |
Uli Kurtenbach | Planner |
Chris Miles | Director Of Photography |
The Editors | EditingCompany |
Desislava Staykova | Account Manager |
Uli Kurtenbach | Planner |
Chris Miles | Director Of Photography |
The Editors | Editing Company |
‘Jogja Hip Hop Foundation’ - the last of four Visual Life profile films promoting Intel’s 2nd Generation Core Processor - presents Indonesia through the eyes of its young, urban, music generation. Founded by Marzuki Mohamad, aka Kill the DJ, the JHF crew are leading modern Indonesia’s resurgence of hip-hop by infusing their tracks with traditional gamelan sounds, and lyrics inspired by 18th century Javanese poetry. The film’s traditional opening notes evolve quickly into modern hip-hop beats. We follow the JHF through their home city of Jogjakarta - jamming with gamelan musicians and shadow puppeteers, creating music videos, and performing live. The cinematography portrays an urban, no-nonsense generation, freed by technology to create music without record label pressures.