Brief Explanation

One of four profile films promoting Intel’s new 2nd Generation Core Processor, ‘Batik Fractal’ is a glimpse into the renaissance of modern Indonesia through the eyes of a young designer and businesswoman, Nancy Margried. Nancy’s Bandung-based studio – named Batik Fractal – create their own modern vision of batik fabric and clothing by fusing traditional methods of batik production with 3D modeling technology during the design process. Using mathematical software, Nancy and her team are able to construct geometric ‘fractal’ diagrams to create intricate new batik patterns that are inspired by the nature, architecture, art, and photography around them. The film opens with scenes of busy Indonesian city streets and verdant rural landscapes, portrayed to echo the geometric design cues found in Batik Fractal’s work. The five-minute profile includes a tour of Indonesia’s sights and sounds, close-ups of new patterns being rendered with Batik Fractal’s software, and the process of creating batik prints. The cinematography portrays a sensitive, understated snapshot of a nation respectful of its unique culture, while searching for a way forward, incorporating technology into daily life. The overall effect is a stunning picture of a country at the crossroads of the ancient and modern.