KITTY AND LALA 80 IMPRESSION

TitleKITTY AND LALA 80 IMPRESSION
BrandINTEL
Product / ServiceINTEL 2ND GENERATION CORE PROCESSOR
CategoryA03. Art Direction
EntrantAMSTERDAM WORLDWIDE, THE NETHERLANDS
Entrant Company:AMSTERDAM WORLDWIDE, THE NETHERLANDS
Advertising Agency:AMSTERDAM WORLDWIDE, THE NETHERLANDS
Production Company:BEIJING SUN HER VILLAGE MEDIA Beijing, CHINA
2nd Production Company:THE BAG LADIES Beijing, CHINA

Credits

Name Position
Richard Gorodecky Chief Creative Officer
Martin Beswick/Karen Cardy Copywriter
Martin Beswick/Daniel Peiron Art Director
Jordan Kelly/Annabel Van Ditmar Agency Producer
Hazel Livingstone Account Supervisor
Johan Koning Advertiser's Supervisor
Wendy Ni Lei/Jane Zheng/Kelvin Mak Producer
Qiao Li Director
Qiao Li Editor
Cloud Wang Sound Design/Arrangement
Julian Landon Music
Desislava Staykova Account Manager
Uli Kurtenbach Planner
Julien Deldyck Director Of Photography
The Bag Ladies EditingCompany
Desislava Staykova Account Manager
Uli Kurtenbach Planner
Julien Deldyck Director Of Photography
The Bag Ladies Editing Company

Brief Explanation

‘Kitty & Lala’ is one of four profile films promoting Intel’s new 2nd Generation Core Processor. The film illustrates the critical role technology plays in everyday visual life, through the eyes of two pioneering Chinese wedding photographers – Kitty and Lala – whose photo blog is one of the most popular in China. ‘Kitty & Lala’ also explores how the post-1980s generation in China combine respect for their traditional cultural heritage with individuality and creativity. The result is a beautifully choreographed portrait of urban China. Using time-lapse cinematography, juxtaposing split screen images of contemporary and traditional China, the film captures how technology and creativity enrich the couple’s innovative, highly personal client work, enabling them to live their visual life.