Title | SUPER GIRLS × PUMA EVOSPEED |
Brand | PUMA JAPAN |
Product / Service | FOOTWEAR |
Category | A05. Direction |
Entrant | AOI PRO. Tokyo, JAPAN |
Entrant Company: | AOI PRO. Tokyo, JAPAN |
Advertising Agency: | KAZEPRO Tokyo, JAPAN |
2nd Advertising Agency: | COSMO COMMUNICATION Tokyo, JAPAN |
Production Company: | AOI PRO. Tokyo, JAPAN |
Name | Position |
---|---|
Mikihiro Nagasaki (from Kazepro Inc.) | Creative Director |
Akira Hosaka/Yasunori Shioda/Kohei Matsuda | Producer |
Hiroshi Kikuchi | Director |
Yusuke Hirasawa | Editor |
Kosuke Sakurai | Lighting |
Super☆girls/プリプリ♥summerキッス (Fresh♥summer Kiss) | Music |
Makoto Miura (from Cosmo Communications Inc.) | Account Manager |
Jun Sakai | Cinematographer |
Sen Takeuchi | ProductionManager |
Makoto Miura (from Cosmo Communications Inc.) | Account Manager |
Sen Takeuchi | Production Manager |
Jun Sakai | Cinematographer |
Otaku Dancers Coordinator: Ryo Ishii | Other Credits |
A prominently representative culture of Japan is "Idol Culture." SUPER☆GiRLS, an idol group whose popularity is currently on the rise, collaborates with "otagei dancers" developed by "otaku" (obsessive fans of Japanese pop culture such as idols, anime, animation characters and figures) born in the Akihabara district of Tokyo. This spot entertainingly highlights the cutting-edge trend of modern Japan, shows the high-performance of the PUMA sports shoes, and leaves a strong impression on the viewers with the impact of the people and performances featured.