SUPER GIRLS × PUMA EVOSPEED

TitleSUPER GIRLS × PUMA EVOSPEED
BrandPUMA JAPAN
Product / ServiceFOOTWEAR
CategoryA05. Direction
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company:AOI PRO. Tokyo, JAPAN
Advertising Agency:KAZEPRO Tokyo, JAPAN
2nd Advertising Agency:COSMO COMMUNICATION Tokyo, JAPAN
Production Company:AOI PRO. Tokyo, JAPAN

Credits

Name Position
Mikihiro Nagasaki (from Kazepro Inc.) Creative Director
Akira Hosaka/Yasunori Shioda/Kohei Matsuda Producer
Hiroshi Kikuchi Director
Yusuke Hirasawa Editor
Kosuke Sakurai Lighting
Super☆girls/プリプリ♥summerキッス (Fresh♥summer Kiss) Music
Makoto Miura (from Cosmo Communications Inc.) Account Manager
Jun Sakai Cinematographer
Sen Takeuchi ProductionManager
Makoto Miura (from Cosmo Communications Inc.) Account Manager
Sen Takeuchi Production Manager
Jun Sakai Cinematographer
Otaku Dancers Coordinator: Ryo Ishii Other Credits

Brief Explanation

A prominently representative culture of Japan is "Idol Culture." SUPER☆GiRLS, an idol group whose popularity is currently on the rise, collaborates with "otagei dancers" developed by "otaku" (obsessive fans of Japanese pop culture such as idols, anime, animation characters and figures) born in the Akihabara district of Tokyo. This spot entertainingly highlights the cutting-edge trend of modern Japan, shows the high-performance of the PUMA sports shoes, and leaves a strong impression on the viewers with the impact of the people and performances featured.