| Title | WHAT DOES YOUR MIND SEE? |
| Brand | SAMSUNG |
| Product / Service | NX CAMERAS |
| Category | A04. Cinematography |
| Entrant | ADDICT MEDIA FILMS Seoul , SOUTH KOREA |
| Entrant Company: | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production Company: | ADDICT MEDIA FILMS Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| In-Hwa Choi | Chief Creative Officer |
| Hyewon (Kate) Oh | Executive Creative Director |
| Hyun Jung Park/Myung Pyo Un/Taijin Lee | Copywriter |
| Hayan Kim/Hwa Suk Jang | Art Director |
| Yang Hoon Kim | Agency Producer |
| Taihee Kim | Account Supervisor |
| Jeibum Ahn | Advertiser's Supervisor |
| Yu-Hyun Cha | Producer |
| John S. Park | Director |
| Se Jin Yu | Editor |
| Cm Park | Sound Studio |
| Jin Mi Kim | Sound Design/Arrangement |
| Four Nines | Post Production |
| Ja Hyun Kim/Insight | Music |
| Dong Wook Seo | Account Manager |
| Jay Gang Han/Chang Bae Kang | Cinematographer |
| John S. Park | Director Of Photography |
| Pyunjib Inn | EditingCompany |
| Dong Wook Seo | Account Manager |
| Jay Gang Han/Chang Bae Kang | Cinematographer |
| John S. Park | Director Of Photography |
| Pyunjib Inn | Editing Company |
In Korea, Samsung Camera holds by far the largest market share for compact digital cameras. But we wanted to replicate our reputation in mind sharing. We plan to achieve this by positioning the the brand that not only builds good cameras but a brand with a deep philosophical substance. We held a very special photography work shop with 11 blind students. Children were interacted to take pictures using only sounds, smells and textures.