Title | BE REMEMBERED FOR GOOD |
Brand | PERNOD RICARD INDIA |
Product / Service | 100 PIPERS |
Category | A05. Direction |
Entrant | GOOD MORNING FILMS Mumbai, INDIA |
Entrant Company: | GOOD MORNING FILMS Mumbai, INDIA |
Advertising Agency: | OGILVY & MATHER New Delhi, INDIA |
Production Company: | GOOD MORNING FILMS Mumbai, INDIA |
Name | Position |
---|---|
Nitin Srivastava | Creative Director |
Antara Aneja | Copywriter |
Jonathan George | Art Director |
Surojit Dev | Account Supervisor |
Vikramaditya Kalra | Producer |
Shashanka Chaturvedi | Director |
Shashanka Chaturvedi | Editor |
Dhruv Ghanekar | Music |
Rashi Agrawal | Account Manager |
Khun Lo | Production Designer |
Jason West | Director Of Photography |
Rashi Agrawal | Account Manager |
Khun Lo | Production Designer |
Jason West | Director Of Photography |
The TVC opens with a successful corporate guy sitting in big car reflecting upon life. He wonders whether life is measured only through symbols of professional and monetary achievement. Through the film, we see him rushing through life, from corporate meetings to office dinners, from conference calls in hotels to airports, till the end of the film, when we see him in an old age home, playing a guitar for old people. It is then, that the question of how life is measured is finally answered. He concludes that besides being successful, the real measure of life is the 'lives we touch'. That is the only thing for of which he is 'Remembered for good'.