BE REMEMBERED FOR GOOD

TitleBE REMEMBERED FOR GOOD
BrandPERNOD RICARD INDIA
Product / Service100 PIPERS
CategoryA05. Direction
EntrantGOOD MORNING FILMS Mumbai, INDIA
Entrant Company:GOOD MORNING FILMS Mumbai, INDIA
Advertising Agency:OGILVY & MATHER New Delhi, INDIA
Production Company:GOOD MORNING FILMS Mumbai, INDIA

Credits

Name Position
Nitin Srivastava Creative Director
Antara Aneja Copywriter
Jonathan George Art Director
Surojit Dev Account Supervisor
Vikramaditya Kalra Producer
Shashanka Chaturvedi Director
Shashanka Chaturvedi Editor
Dhruv Ghanekar Music
Rashi Agrawal Account Manager
Khun Lo Production Designer
Jason West Director Of Photography
Rashi Agrawal Account Manager
Khun Lo Production Designer
Jason West Director Of Photography

Brief Explanation

The TVC opens with a successful corporate guy sitting in big car reflecting upon life. He wonders whether life is measured only through symbols of professional and monetary achievement. Through the film, we see him rushing through life, from corporate meetings to office dinners, from conference calls in hotels to airports, till the end of the film, when we see him in an old age home, playing a guitar for old people. It is then, that the question of how life is measured is finally answered. He concludes that besides being successful, the real measure of life is the 'lives we touch'. That is the only thing for of which he is 'Remembered for good'.