A DAY IN THE LIFE OF KERALA

TitleA DAY IN THE LIFE OF KERALA
BrandBENNETT, COLEMAN & CO.
Product / ServiceTHE TIMES OF INDIA
CategoryA03. Art Direction
EntrantGOOD MORNING FILMS Mumbai, INDIA
Entrant Company:GOOD MORNING FILMS Mumbai, INDIA
Advertising Agency:JWT INDIA Bangalore, INDIA
Production Company:GOOD MORNING FILMS Mumbai, INDIA

Credits

Name Position
Bobby Pawar Chief Creative Officer
Senthil Kumar Executive Creative Director
Senthil Kumar Creative Director
Senthil Kumar Copywriter
Vikramaditya Kalra Producer
Shashanka Chaturvedi Director
Famous Studios/Good Morning Post Production
Kalabhavan Mani Music
Good Morning Production Designer
Jason West/John Jacob Payyapalli Cinematographer
Jason West Director Of Photography
Rajkumar Kandkuri ProductionManager
Good Morning Production Designer
Rajkumar Kandkuri Production Manager
Jason West/John Jacob Payyapalli Cinematographer
Jason West Director Of Photography
2nd Unit Director - Soaeb Mohammad/1st A.d - Afshan Shaikh/Post Production Head - Bharat Arote Other Credits

Brief Explanation

A satire that Celebrates the Competitive Spirit of the Modern Malayalee. A DAY IN THE LIFE OF KERALA is an authentic news commentary on the state of Kerala today, where Competition breeds Chaos between Communism and Capitalism. Like the metaphor of Indian crabs in a can, its always been Brother versus Brother, Neighbour versus Neighbour, Left party versus Right party, Left bank versus Right bank, White rice versus Brown rice, Fish curry versus Fried crabs, Man's own Pulikali (Competitive Culture) versus God's own Kathakali (Narrative Culture). The day begins with a political stand off between left party and right party on two boats that crash into each other and soon the river is blocked from left bank to right bank, creating a bottleneck in the backwaters, And hundreds of boats lie moored in a crazy traffic jam. Competition breeds Chaos but triggers a bridge between the two sides, as some locals use the stranded chain of boats like a bridge over the backwaters...IT HAPPENS ONLY IN KERALA. The soundtrack is satirical poetry, narrated in the local folk musical form by KALABHAVAN MANI, in this revival of the ancient 'Naadan Paatu' folk news narrative tradition of Kerala.