WEDNESDAY/THURSDAY

TitleWEDNESDAY/THURSDAY
BrandNEW ZEALAND LOTTERIES
Product / ServiceBIG WEDNESDAY
CategoryA05. Direction
EntrantFINCH Sydney, AUSTRALIA
Entrant Company:FINCH Sydney, AUSTRALIA
Advertising Agency:DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company:FINCH Sydney, AUSTRALIA

Credits

Name Position
Toby Talbot Executive Creative Director
Regan Grafton Creative Director
Jonathan Mcmahon Copywriter
Lisa Fedyszyn Art Director
Kim Baldwinson Agency Producer
Jenny Travers Account Supervisor
Julianne Shelton Producer
Christopher Riggert Director
Stewart Reeves Editor
The Coopers Of Franklin Road/Liquid Studios Sound Studio
Jon Cooper Sound Design/Arrangement
Fin Design/Effects Post Production
Evan Pardington Lighting
Queen/Don't Stop Me Now Music
Bruce Everard Production Designer
Garry Phillips Director Of Photography
Digital Sparks EditingCompany
Bruce Everard Production Designer
Garry Phillips Director Of Photography
Digital Sparks Editing Company
Executive Producer: Rob Galluzzo Other Credits

Brief Explanation

Winning Big Wednesday will see you living large on Thursday. This campaign brings the idea to life through a split screen technique, where on the left we see our man going about his usual Wednesday, and on the right his life has changed forever.