Title | LEAVING |
Brand | TATA GLOBAL BEVERAGES AUSTRALIA |
Product / Service | TETLEY |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency: | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production Company: | FURLINED Santa Monica, USA |
2nd Production Company: | FINCH Sydney, AUSTRALIA |
3rd Production Company: | THE REFINERY Victoria, AUSTRALIA |
Name | Position |
---|---|
James Mcgrath | Chief Creative Officer |
Ant Keogh | Executive Creative Director |
Tom Martin/Julian Schreiber | Creative Director |
Nick Kelly | Copywriter |
Nic Buckingham | Art Director |
Sevda Cemo/Benjamin Nash/Sharon Adams | Agency Producer |
Ricci Meldrum - Group Account Director | Account Supervisor |
Rhoda Berjaoui - Account Director | Advertiser's Supervisor |
Edward Pontifex | Producer |
Brian Aldrich | Director |
Peter Sciberras | Editor |
Paul Le Couteur | Sound Design/Arrangement |
The Refinery | Post Production |
Anna Godfrey | Account Manager |
Sam Macisack | Planner |
Jeremy Rouse | Cinematographer |
The Butchery | EditingCompany |
Anna Godfrey | Account Manager |
Sam Macisack | Planner |
Jeremy Rouse | Cinematographer |
The Butchery | Editing Company |
Ricci Meldrum - Group Account Director/Rhoda Berjaoui - Account Director/Anna Godfrey/Account Mana | Other Credits |
Women in tea advertising are usually depicted in blissful states of calm, without a worry in the world. In reality, their days are filled with the stress of raising a family and often, juggling this with a job too. All a cup of tea really offers is a brief break from all this. A break that's small, but still definitely needed. To relaunch Tetley Tea to our audience of Australian mums, we dramatized this truth and told the story of a woman who decides to literally leave her husband for the length of a tea break. She delivers the news with all the gravity of a serious break up. And like a serious break up her husband falls apart, as if she is leaving him forever. Somehow, in the time it takes to have a tea, we see a soulful montage of him mourning her loss,reliving their happy moments and finding strange ways to cope with being alone. After her tea she simply returns, much to his joy. The commercial concludes with the line, 'Sometimes, you just need a Tetley.'