Title | EARPHONE BULLY |
Brand | ANTI-BULLYING INITIATIVE |
Product / Service | EARPHONE BULLY |
Category | C03. Interactive Tools |
Entrant | SAPIENTNITRO Brisbane, AUSTRALIA |
Entrant Company: | SAPIENTNITRO Brisbane, AUSTRALIA |
Advertising/Web Design Agency: | SAPIENTNITRO Brisbane, AUSTRALIA |
Name | Company | Position |
---|---|---|
Nancy Hartley | Sapientnitro | Executive Creative Director |
James Burchill | Sapientnitro | Executive Creative Director |
Ralphie Barnett | Sapientnitro | Associate Creative Director/Art Director |
Cristian Staal | Sapientnitro | Associate Creative Director/Art Director |
Marianne Harvey | Sapientnitro | Senior Copywriter |
Eardrum | Eardrum | Production Company |
Ralph Van Dijk | Eardrum | Audio Director |
Lisa Lepore | Eardrum | Producer |
Michael Bates | Sound Engineer | |
Melissa Ashman | Sapientnitro | Agency Producer |
Mark Mccarthy | Sapientnitro | Senior Digital Producer |
Dan Treichel | Sapientnitro | Ux/Front End Developer |
Melissa Sealey | Sapientnitro | Account Manager |
Derek Leong | Sapientnitro | Designer |
Amber Gregory | Sapientnitro | Back End Developer |
Thomas Marcusson | Sapientnitro | Digital Art Director |
Chad Twentyman | Sapientnitro | Editor |
Earphone Bully puts you in the shoes of a silent victim. With the current generation welded to their earphones, it uses 3D sound to put a bully in your head. This creates a powerful roleplay tool to prepare kids for schoolyard bullies and gives them ways to speak up about it. It's also about empathy and understanding for bystanders and parents, and for bullies themselves. You don’t really know what it’s like until you step into their shoes. Earphone bully can be customised by any anti-bully organisations to add local support details and can be personalised when passing onto friends.