Title | EDGE OF THE INTERNET |
Brand | MICROSOFT |
Product / Service | INTERNET EXPLORER 9 |
Category | C05. Games |
Entrant | WUNDERMAN Sydney, AUSTRALIA |
Entrant Company: | WUNDERMAN Sydney, AUSTRALIA |
Advertising/Web Design Agency: | WUNDERMAN Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Matt Batten | Wunderman | National Ecd |
Brent Clarke | Wunderman | Head Of Digital And Innovation |
Rebecca Luiters | Wunderman | Digital Producer |
Paul Hayes | Wunderman | Producer |
Alana Attard | Wunderman | Digital Designer |
Jason Stubbs | Wunderman | Head Of Copy |
Diana Bates | Wunderman | Business Director |
Jean-Baptiste Saulnier | Wunderman | Account Director |
Katie Oslizlok | Wunderman | Account Manager |
We created the world's largest online game using all 25.6 billion web pages on the internet. Players had to use Internet Explorer 9 to navigate through the internet, click by click, page by page, to be the first to reach the end of our simple, yet elaborate maze. While doing so, they would use the product, exploring its features and benefits to better understand the advantages of using Internet Explorer 9. After nearly 2 months, 7430 unique players, and 274,000 minutes of engagement, the competition was won. That's over a quarter of a million minutes of people trialling the product.