Title | 370 ZEN TO Z |
Brand | NISSAN AUSTRALIA |
Product / Service | NISSAN 370Z |
Category | A03. Cars & Automotive |
Entrant | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
Entrant Company: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
Advertising/Web Design Agency: | WHYBIN\TBWA GROUP Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Matty Burton | Whybin\tbwa Sydney | Executive Creative Director |
Dave Bowman | Whybin\tbwa Sydney | Executive Creative Director |
Russ Tucker | Whybin\tbwa Sydney | Digital Creative Director |
Karl Reynolds | Whybin\tbwa Sydney | Associate Digital Creative Director |
Glenn Christensen | Whybin\tbwa Sydney | Art Director |
Jarrod Lowe | Whybin\tbwa Sydney | Copywriter |
Peter Chen | Whybin\tbwa Sydney | Digital Design Director |
Jeffrey Mok | Whybin\tbwa Sydney | Digital Designer |
Shaun O'connor | Whybin\tbwa Sydney | Creative Technology Lead |
Chris Rollings | Whybin\tbwa Sydney | Digital Producer |
Pete Gately | Whybin\tbwa Sydney | Head Of Content |
Jeremy Smart | Whybin\tbwa Sydney | Group Account Director |
Chris Repetowski | Whybin\tbwa Sydney | Account Director |
James Needham | Whybin\tbwa Sydney | Planner |
To prove that the latest model 370Z is the most exhilarating driving experience, we recruited the calmest man on the planet to help us scientifically determine this. We wired Zen Master, Simon Borg Oliver, to a heart monitor and put him through a series of exhilarating tests, measuring his response. In the process we created the world’s first exhilaration scale – Zen to Z and exceeded our sales targets by 85%.